Nowadays, getting content rich material from the web is easy as child’s play. A supplier, or more commonly known as the content owner, can simply upload his media on the web, and a client – the buyer, can simply pay for the material online and download it from anywhere in the world in just one click. In the grand scheme of things, selling and buying content materials on the web is easy, fast and convenient for legitimate businessmen.
However, for every trustworthy gentlemen is today’s version of a “Jack Sparrow” from the olden days – everyone, meet the Pirates of the World Wide Web. Contrary to popular belief that the pirates, looking like Johnny Depp, can only be seen in movies, today, they exist in a different form. They lurk through the internet, on the lookout for easy prey – mostly smaller unwary businessmen, who have not “yet” protected their sites from digital piracy. Digital pirates operate in many forms and styles. To put simply, they steal content, claim it as their own, re-sell them to the market, and finally get rich from other people’s sweat and blood.
For most people who opt to sell videos online, the challenge in it is the existing problem when selling any content rich material online – which is digital piracy. As easy as uploading a file, is as easy it is to download. The challenge for filmmakers and content owners then is how they could protect their work from pirates who easily duplicates that work and resell on the web. With the existing eCommerce platform and methods to do online payments, these filmmakers are obligated to do more restrictions on their streaming server hosting to protect the content from digital piracy.
What then are the effective ways to sell videos online safe from digital piracy?
The most common and highly preferred method to prevent digital piracy is the Digital Rights Management, or the DRM. DRM enables encryptions on the digital content so that only the buyer, with an assigned license by the content owner, can play the video on his personal computer. A content owner can also create certain rules through the DRM, such as number of views per certain period of time (for each video sold), number of allowable computers to view the content (by search of the buyer’s IP address), and other restrictions that helps content owners feel safe from digital piracy. Top online media companies, such as iTunes, Walmart Music, Sony Music, Napster, Rhapsody, and Urge use DRM to protect their music and videos from digital pirates.
The downside is DRM, for smaller businesses, is too expensive and considerably complicated to use. DRM’s services are now selling by parts, and charge each piece accordingly. This entails exorbitant sums of money to put all together for smaller and independent businesses.
Not to worry, there also exists another chivalrous knight in shining armor – the Digital Rights Director. Digital Rights Director has a service that lets content owners sell videos online from their own web stores with a DRM protection at a lesser price, normally pegged at 100 USD per month. It is less technical, and does not need to be built up by parts. It also has a robust eCommerce platform that supports multiple languages and has easy tools that can create media rules that determine exactly how the file can be played and used by the buyer, similar to the services offered by DRM.
These two programs, among many other service providers, best qualifies the “knight” that keeps businessmen selling videos online safe and sound from digital piracy. Of course, the work for these filmmakers does not stop here – they need to market their work extensively on the web to generate more buyers of their videos. Once it’s out there selling, they can just sit back, relax and let best friend “www” and “DRM” or “DRD” do all the work.